The incidence rating for the study was like 13%. We got gamer players aplenty, but like 1 in 10 watched a streaming platform of any kind. It was hard AF to get gamers who watched and/or used platforms such as Twitch recruited on the study. Specifically game players and content stream viewers.

I work in market research and this was a subject we focus tested a few months ago. Though it is likely many have not have heard a popular song for logical reasons of interest &/or access. The assumption because a song was a hit everyone has heard the song. People have this weird assumption that just because they know a YouTuber (or other media personality), and that they have a lot of subscribers, everyone must know about them.It's the hit song effect. They like Pokemon, the Avengers and dancing videos.Well what's important is. My children don't play Minecraft or Among Us much either.

There likely is not a lot of overlap in Pewdiepie's viewership interest and a 40-year-old woman such as myself. Now, these are some of the Youtubes I sub to Alison Roman (cooking), Bloodbath & Beyond (horror movie reviews/news), Possessed by Horror (horror film news/reviews), Breakfast All Day (movie reviews), Chef Steps (cooking), F4WOnline (pro wrestling), Fextralife (RPG game news), Food 52 (cooking), Kraig Adams (hiking), Polyphonic (music), Needldrop (music), Ryan Hollinger (Horror film essays). And most of the channel seems to be reaction videos to 'scary' videos and Among Us related. Their Youtube page's most recent 5 videos: 1. Out of curiosity, I googled one of the persons in the OP here. In the case of these types of niche interests, it is very possible one doesn't watch or know about these entertainers by subject alone. It is a bit like someone saying, 'Who watches Netflix?' Uh, yea, 207.6 million people do but it might not include YOU personally, Mr. So while Brickmaster91 may have millions of followers, it is very rarely covered among things I am interested in recreationally (film, music, theater) or read about online (news, food blogs, video gaming news). However, I do not play Minecraft or follow anything about the game.

Or simply people might not bump into this type of content because it is relatively niche.įor example, I know Minecraft is very popular and many streamers and YTers who make Minecraft-related videos are likewise popular.

Markiplier 6 million song